PARCEL Autonomous Delivery Vehicles & Distribution Centers
CONCEPT ART, 3D MODELS, RENDERINGS
DISCIPLINE(S): Industrial Design
ROLE: Principal Industrial Designer
SKILLS & TOOLS: Sketching, Photoshop, Solidworks, Keyshot
Parcel* is a San Francisco startup that optimizes last-mile delivery logistics by making use of cutting-edge advancements in robotics and autonomous technology. I led efforts in creating various autonomous vehicle exterior designs taken to production, incorporating a vibrant visual identity.
* Company name and colors modified to protect the brand during vision realignment.
Parcel's neighborhood presence takes two main forms: small-scale package distribution centers and autonomous vehicles meant to carry packages on the last leg of their journey.
Ideation & Development
As a vehicle meant to share walkways with pedestrians, the Parcel delivery vehicle is designed to be a friendly presence in the neighborhood. Concept sketches explored non-threatening visual styles, featuring clever ways to hide the complex electronics needed for the autonomous driving system.
Illustrations depicting possible neighborhood miniature distribution center layouts
Ideation & Development Round 2 - NEV Variant
The next Parcel vehicle made the leap from walkways to roads. Larger than the earlier form, the NEV allows for more packages to be transported at a time. Likewise, the next iteration of the distribution center increased from the size of 1-3 parking spaces to a good portion of empty parking lot.
Promotional shot developed for the company homepage
A cutaway for a later proposed package sorting system, utilizing existing vehicle frameworks with custom interior frameworks
Ideation & Development Round 3 - Distribution Centers
Distribution centers have always been part of Parcel’s plan to implement efficient last-mile delivery service. The scale and specifics have evolved over time, to the point that individual autonomous vehicles are now less important than the function & automation of package sorting centers.
A proposed larger distribution center
More from Industrial Design
